2007 Brand Innovators Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it. But, given that the “packaging-as-strategy” mindset seems to have broken
A Breakout Success BY Pauline Tingas Shunning a me-too strategy, Publix has made its brand its own. Tim Cox knows how to recognize a trend. And, more importantly, he
The Perfect Brew By Stacey King Gordon Making a solid brand even more powerful. Packaging has opened a lot of doors for Marjan Falek—both in her personal career and
The Great Expansion BY Leah Genuario Packaging unlocks growth opportunity at Heinz. Barbeque season is here and happy picnickers have H.J. Heinz Company to thank for their copious supply
High-Style Meets High-Tech BY Kate Bertrand Connolly Breakthrough packaging technology delivers aesthetics. When Gary Keider isn’t working or spending time with his family, and the weather is fair, he’s
Scaling the Heights BY Kate Bertrand Connolly Brand strategy changes the way people drink water. Many creative streams feed Caroline Kibler’s imagination. A self-professed foodie and design-magazine junkie, Kibler
Less Is More BY Leah Genuario Making sustainable packaging top of mind. For Matt Kistler, less is more. As leader of the Packaging Sustainable Value Network Team at Wal-Mart,
Finding Balance in Brand BY Stacey King Gordon Getting back to the earth with simple, honest packaging. Something interesting happens when you talk to Bevan Bloemendaal and Theresa Palermo,
Distinctively Different BY Leah Genuario Harnessing the power of iconic design. Laurice Rahme is many things: an entrepreneur, a successful beauty executive, a world traveler. She has enthusiastically taken
Extending Convenience With A Premium Look By Jennifer Acevedo Consumers depend on convenience products to keep their busy lives on-track and to keep themselves and their offspring neat and
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