From beer to household cleaning products, brand owners will be seeking ways for their packaging to add value beyond point of sale. The best brands do this by expanding and enriching consumers’ experience in unique, meaningful and enduring ways. The role of structural packaging has never been higher on brand owners' and consumers’ agendas.
From fragmented thinking, to out of date infrastructures and poor processes, there is a long list of reasons why supply chains can become unsustainable. But, according to a luxury packaging provider, digitalized data is set to transform the industry in a big way.
Given that robots boost productivity, profitability and quality, it’s no surprise they are rife. In fact, it is estimated three million industrial robots will be in use globally by 2020, according to the International Federation of Robotics (IFR).
Package theft is a growing problem across America as 36% have reported having a package stolen at least once. C+R Research asked 2,000 consumers who have shopped online in the last 12 months about their experience with theft and what preventative measures they have now taken.
Globalization has allowed consumers from any country to order products from every part of the world. While it is great for consumers, it can be a logistical nightmare to ship and distribute consumer goods. It is also an expensive affair if you are a small- to medium-sized company.
Sustainability is not a new issue. From a packaging perspective, there has long been a drive to design and introduce materials and structures that are kinder to our planet. What has felt different over the last 12 months is the urgency with which the subject is being discussed, due in part to what we might call the “Attenborough” effect.
In this issue of Packaging Strategies we have the annual Packaging Outlook, covering flexible and rigid plastics, glass, metal cans, paperboard and corrugated, as well as packaging machinery & automation and packaging design. Also covered is the trend of less is more in beverage branding, how dispensers can make or break a brand experience, one conveying company that’s setting the bar in vertical farming, a dairy manufacturer that moved to plant-based products and more. Enjoy!