Subscription packaging has boomed in 2018, and it’s not just in cosmetics and male grooming products, pet food has also seen a major uplift in popularity. 

A recent survey of 200 U.S. brand managers and packaging stakeholders revealed that 72 percent have seen brand packaging affected by the introduction of more sub-brands, products and SKUs over the past two years. What is driving this trend? The battle for relevance. 

We’re fast approaching the busiest time of the year for retailers and maximizing sales is at the top of retailers’ holiday lists. So how does display packaging impact the choices of shoppers when in the checkout line?

In a world shifting more and more toward e-commerce, packaging is increasingly the first tangible experience that someone may have with your brand or business. So how is your packaging delivering your brand’s promise to your customers?

Research by the American College of Allergy, Asthma and Immunology (ACAAI) suggests that peanut allergies in children have increased by 21 percent since 2010. Food allergies are a growing public health concern, and one that the food processing industry must respond to.

Developing a packaging strategy is a fundamental step toward aligning with high-level business goals and making the most of every dollar and minute you invest in packaging.

As a brand manager, production or plant manager, your primary focuses include your bottom line. Packaging affects many aspects of your product line and with that, your business growth. 

The last interaction a customer has with a retailer, the last touchpoint that locks in loyalty, is the one thing that will be remembered the most after the parcel is opened.

There are several elements to evaluate in order to make smarter package design decisions. The following are critical elements of research that will help you make smarter and more-informed decisions for the future of your brand.